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Saturday, August 1, 2020 | History

3 edition of retail advertising manual. found in the catalog.

retail advertising manual.

Judy Young Ocko

retail advertising manual.

by Judy Young Ocko

  • 245 Want to read
  • 36 Currently reading

Published by Retail Reporting in New York .
Written in English


Edition Notes

Originally published 1985.

ID Numbers
Open LibraryOL22332462M
ISBN 100934590184

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Retail advertising manual by Judy Young Ocko Download PDF EPUB FB2

Retail is far from dead — but the industry is dramatically changing. This entertaining and provocative book by Doug Stephens gets into the nitty-gritty of how the changing demographic makeup of the world, alongside technological developments, are pushing the retail industry into a new era, impacting the decisions consumers make, and the moves retailers must take to stay on top.

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This note covers the following topics: Retail advertising manual. book overview of Retailing, Types of Stores, Retail Strategy, Retail Environment, Trends in Indian Retail Industry, Retail Store Location, Store Layout & Design, Merchandise Management, Category Management, Retail Pricing & Merchandise Performance, Communicating with Retail Customers, Retail Advertisement, Sales Promotion and Personal.

Retail Advertising and Selling: Advertising, Merchandise Display, Sales-planning, Salesmanship, Turnover and Profit-figuring in Modern Retailing, Including "Principles of Typography as Applied to Retail Advertising" Author: S. Roland Hall: Publisher: McGraw-Hill book Company, Incorporated, Original from: the University of California.

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Types of retail stores include, but are not limited to: Department stores Online stores Discount stores Brick-and-mortar stores What distinguishes a retail transaction from a wholesale one is the fact that the sale involves the end buyer.

Claude Whitacre owns The Sweeper Store. He is currently using the same strategies taught in his book, to locally promote his retail store. He also gives advertising seminars to groups of independent small business owners all over the country, Claude uses his retail store as a "Lab" to test new marketing ideas, and pass on what he discovers that s: Search the world's most comprehensive index of full-text books.

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